
About Frostfire
Founded in 1998, Frostfire identifies and develops unique, innovative Frostfire branded products. Our products are intended to make some aspect of our customer’s life easier, better, more enjoyable or more fun. As a leading innovator in energy, technology and healthcare lifestyle products Frostfire integrates cutting-edge technology with unique design to provide innovative solutions to customers around the world.
Frostfire has a strong conviction that customers value unique innovations, low prices, vast selection, and fast, convenient delivery and that these needs will remain stable over time. It is difficult for us to imagine that ten years from now, customers will want higher prices, less selection, or slower delivery.

Frostfire's Mission
Although Frostfire is a business, we didn't found it because we wanted to make money, our founding mission was to design unique products that make our lives easier, more enjoyable and make a difference to society as a whole.
Although we are required to focus on the financial metrics at Frostfire to sustain our objectives, our number one goal is to build a large networks of engaged customers. We believe if we do that, they will build value for themselves and us. We believe large networks of engaged users will ultimately create significant financial value for everyone involved.
If millions of people around the world are using Frostfire products to improve their lives we will have achieved our mission.

Frostfire Core Values
As we grow as a company, it has become more a nd more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are important core values that we live by:
1. What we do, we do well
2. If it is to be, it's up to me
3. Do more with less
4. Be constructively discontent, adventurous, creative, and open-minded
5. Pursue growth and learning
6. Inspire creativity, passion, optimism and fun
7. Build a positive team and family spirit
8. Be humble, insatiably curious and act with urgency
9. Be passionate and determined
10. Take risks and find better ways to solve problems
11. Be accountable for our actions and inactions
12. Leverage collective knowledge to shape a better future
13. Have the courage to change course when needed
14. Embrace and drive change
15. Listen, observe and learn from customers

Frostfire's Vision And Megatrends
Megatrends are large and lasting changes that affect us everyday and drive innovation. Frostfire is optimistic about the future and the belief that looking for, supporting and fostering innovation is worthwhile. We don't know where the next great idea will come from but we will continue to innovate, push the boundaries and explore all possibilities.
Growing & An Aging World Population
The United Nation estimates an increase of the world population over 9 billion in 2050, 40% more than today. The majority of this growth is expected in developing and emerging countries. Moreover, the portion of people over 60 should double to about 22%; the majority in the developed countries. In 2005 the number was only 10%.
How can we produce and distribute enough food for this growing population?
How can we assure good living conditions for the aging world?
Urbanization
The number of urban dwellers is increasing without stop. By 2025, 67% of the world population will live in cities. For the first time, more people will live in an urban setting in all continents except in Africa.
How can we create a livable environment in the cities?
How will buildings look like in the future?
Which materials will be needed?
Energy Demand And Climate Protection
Should nothing change in the way we use energy, 50% more primary energy will be needed by the year 2030. Fast economic growth in emerging countries, such as China, leads the increase in energy demand. However, the developed world still consumes more energy per capita. Manufacturing and transportation are behind the increased demand.
How will we produce this enormous amount of energy cost efficiently, reliably, and environmentally friendly?
How does the energy mix of the future look like? Which share can and should take renewable resources?
How can we cut ur energy requirements without reducing our quality of life?
How can we harness the energy of the wind and the sun?
How can we leverage and advanced IT solutions to slash CO2 emissions and maximise cost efficiency?
How can we transport energy over long distances as efficiently as possible?
Globalization And Developing Markets
We will see an increasing wealth and exchange of goods with an increasing economic development and fast growth in emerging economies. There will be additional 490 million consumers (income per year over 10,000 USD) in China by the year 2020 from the base year 2005, whereas there will be only 16 million extra consumers in Western Europe in the same time interval. Increased mobility will mirror this explosion in consumers in the emerging countries. There will be about 1.2 billion cars driving on this planet by 2020; about 50% more than today. In 2005 there was about one car per 100 inhabitants in China; in 2020 this number will increase to about ten cars per 100 inhabitants.
How can we reduce exhaust gas emissions and fuel consumption?
Which materials will we need for the cars of the future?
How will energy-efficient engines look like?
How can we help connect people and build communities?
How can we help people better provide for themselves and their families?
How can we help ensure that everyone has a safe place to live?How can we supply enough clean water for people everywhere - today and tomorrow?

Contact Frostfire
Telephone: (0044) 0844 840 1240
Email: mail@frostfiregroup.com
Registered Company: 3613785
VAT Registration No.: 744 1113 68





